Work With Me
My day job is leading product at Rebrandly. What I think about most is how AI changes the physics of knowledge work: how information flows, how decisions compound, how context becomes the binding constraint.
For select engagements, where there's strong fit and I can genuinely help, I'm available for advisory and fractional leadership.
I'm not here to convince you AI matters; you already know that. I'm here to help you figure out what to do about it. In my opinion, most organizations are asking the wrong question: they're optimizing prompts when they should be engineering context. That's where the real leverage is, and that's what's going to be tablestakes by 2026.
I take on 1-2 advisory relationships at a time. My full-time role means I'm selective about the work I take on outside of it. That's a feature, not a bug: it means every engagement gets real attention, and I only say yes when I can make a real difference.
Not sure what you need?
Let's start with a conversation. I'll help you figure out if and how I can help.
Book a Discovery CallHow We Can Work Together
Discovery Call
Free | 30 minutesA conversation to explore fit. No pitch, no obligation.
I'll ask about your situation: what you're trying to accomplish, where you're stuck, how you're thinking about AI integration. You'll get a sense of how I approach these problems and whether my perspective is useful.
If there's a clear fit, we'll talk about what working together could look like. If not, I'll try to point you toward resources that might help.
What to expect:
- Honest assessment of whether I can actually help
- Context on how I think about AI strategy and product leadership
- Clarity on next steps (or not; that's okay too)
Format: Video call, scheduled via Calendly
AI Strategy Advisory
For executives exploring AI integration
You know AI matters. You're past the "should we do something" phase and into "what exactly should we do and how." That's where I come in.
This isn't about implementing ChatGPT or fine-tuning models. It's about context engineering: designing how information flows to and from AI systems. The difference is significant. Prompt engineering optimizes individual interactions, while context engineering builds the scaffolding that makes those interactions consistently valuable. That said, both matter; the question is which constraint you're actually hitting.
What this looks like:
- Assessment of your current state and opportunities
- Roadmap grounded in your actual constraints (team, resources, timeline)
- Hands-on guidance on implementation approach
- Ongoing advisory as you execute
Who this is for:
- Executives at growth-stage companies (Series B+)
- Product leaders building AI-enabled products
- Ops leaders exploring automation and workflow AI
- Teams that want practical application, not slides
Format: Typically 2-4 hours/month, structured around your priorities. Custom to your situation.
Fractional Product + AI Leadership
Ongoing hands-on partnership
For organizations that need product and AI strategy expertise on a sustained basis, but don't need (or can't justify) a full-time hire.
This is the deepest level of engagement. I embed with your team, understand your business, and help drive outcomes over months, not hours.
What this includes:
- Strategic direction on product and AI integration
- Hands-on work with your team (not just advice from the side)
- Participation in key decisions and meetings
- Accountability for outcomes, not just deliverables
Who this is for:
- Companies where product and AI strategy are intertwined
- Teams going through a transition (new AI initiative, product pivot, scaling challenges)
- Founders who want a senior partner, not a consultant
Format: Monthly retainer, typically 10-20 hours/month. Structured around what your business actually needs.
Availability
I'm intentionally selective. Between my full-time role at Rebrandly and my own building work (Jane, Context Maps, all the stuff I share on LinkedIn), I have limited bandwidth for outside engagements.
That constraint keeps me focused on the work where I can have the most impact.
Current availability: Open to 1 new engagement
If you're exploring fit, let's start with a discovery conversation. If the timing doesn't work now, I'm happy to stay in touch.
Let's Talk
If something here resonates, reach out. Even if you're not sure which tier makes sense, that's what the discovery call is for.
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