Growth stopped making sense.
Acquisition, activation, conversion, retention, or monetization is moving in the wrong direction, and each team has a different explanation.
Senior product & growth operator
Senior product leadership for complex problems that cross teams.
I work with leadership teams when growth is stuck, the data is not settling the debate, or a critical initiative needs several functions to move as one. We understand the system, choose a direction, and do the work needed to create momentum.
18+ years building products, teams, and complex systems
Experience includes RebrandlyPie InsuranceBitlyPAIRINSearsBridgewaterBloombergGoldman SachsDeutsche BankCapital GroupThomson ReutersSaxo Bank
The problems I take on
When everyone owns a piece of the problem, nobody owns the outcome.
The data exists. Trust does not.
Dashboards are everywhere, but nobody can connect customer behavior to business outcomes well enough to make a confident decision.
The critical initiative crosses the org chart.
The work needs Product, Engineering, Data, Growth, Marketing, and Operations, but no single function can own the result from end to end.
How I work
The minimum process needed to be effective.
I often spend more time trying to remove processes than add them. The goal is enough structure to create clarity and ownership, then enough trust for people to lead from wherever they are.
Understand
Start with customer and market needs. Map the system and make the problem clear enough to act on.
Start
Starting is the best way to begin learning and make progress. Use judgment, but do not let endless debate become the work.
Own
Leadership comes from everywhere. Own the problems in your world and make it easier for other people to lead.
Improve
Give honest, timely feedback and continually fix small things. The compounding effect is how products, systems, and people grow.
How to work together
Start with what will help you move.
Find the real problem
A focused assessment when leadership knows something is wrong but the team does not yet agree on the cause or the next move.
Own the outcome
Time-bound leadership of an important initiative that needs one person to connect the problem, choices, teams, and delivery.
Lead through the messy middle
Embedded senior product and growth leadership while the organization builds capability, navigates change, or searches for a permanent leader.
“Finding someone who can translate business objectives into technical requirements is difficult. Finding someone who can also own the project, teams, and client relationship is rare.”Andre Sugai · CTO and Partner, Ora Interactive
How I think and work
The values and inputs behind the work.
My Manager README makes the operating principles explicit. My Bookshelf shows many of the ideas that shaped them.
About Brandon
A builder who cares about things that actually work.
I have an engineering degree from Northwestern University and 18+ years in technology spanning consulting, product, design, research, and strategy.
My current work adds AI, data, and new ways of working to that foundation. The durable part is the same: understand the system, make a clear choice, build alongside the team, and be honest about what the evidence says next.
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